How to Build Effective and Successful Branding in the Metaverse
In metaverses, the sky is the limit. Some world-renowned brands have already been getting to grips with that as they are trying to establish themselves in the nascent sector. Through gaming, virtual shopping, digital fashion shows, and much more, the businesses are discovering what metaverses are capable of. What is clear is that metaverses offer a limitless way to creatively market their services and products.
DecentWorld is a Swiss-owned, blockchain-based metaverse platform with the ambitious goal of digitizing the real world and creating a virtual economy that benefits businesses, users, and creators alike.
With the key aim of creating a metaverse rich in interactions and exceptional experiences, the platform’s creative team is also opening up new brand marketing opportunities for companies interested in building their virtual presence.
Allocating resources into metaverse marketing can generate a plethora of opportunities for brands to get ahead of the competition, but what are the key points to keep in mind when building a virtual presence?
Thinking of the Metaverse as a New Branding Strategy
It is crucial for those brands which may be new to the industry to review and adapt their branding strategies in order to identify the most suitable tools to reach and pique the interest of customers.
Whether it’s advertising via NFT clothing collections, putting their ad videos on virtual billboards, or opening metaverse shops—businesses must carefully curate the most unique and creative way to promote themselves in the digital realm.
“Metaverse marketing is one of the most advantageous ways in which brands could engage their new and existing customers. We seek to enable businesses to be at the forefront of most modern brands and have their first metaverse ad up and running in our virtual environment,” Denis, one of the project core team members, shares.
Adaptation Is Key
The metaverse, although previously rooted in the gaming industry, is a relatively new concept that has yet to be fully defined. Web3 is in a constant state of flux, changing rapidly, and prone to influence from stakeholders, creators, investors, and users.
For this reason, companies need to keep a finger on the pulse of the metaverse industry at all times to enable them to quickly adapt, stay relevant, and make the best use of each opportunity as it comes. Understanding the users’ needs is just as important.
“One of the key things here is to develop and focus on a customer-oriented approach, because it is the users, after all, who are supposed to find the metaverse useful and entertaining. This is why brands and metaverse companies alike must be well aware of users’ expectations, and react accordingly, adapting their strategy so that it serves the new media,” the DecentWorld team shares.
Re-Considering Target Audiences
As the industry grows, more and more Web3 companies are competing to pinpoint a unique element of value that they can bring to the marketplace, and thereby draw in customers worldwide. Choosing the right environment is not easy, so it is crucial for businesses to thoroughly research and choose a platform that not only attracts compatible customer profiles, but which also reflects their company’s values.
“Every brand might have its own strategic approach to virtual marketing. This is still a niche sector, but it is growing rapidly. In DecentWorld, we put up Billboards in our 3D Downtown Dubai environment, which can be leased to third parties. In the future, we are also planning to implement more tools that can serve companies interested in growing a virtual presence,” Denis shares.
The project team strongly believes that the metaverse is here to stay, and companies who decide to invest their resources there early will stand a better chance of getting a head start, and benefiting faster than their competitors.
DecentWorld is a Swiss metaverse digital real estate platform built on blockchain technology to introduce a next-generation Web3 experience. The platform allows members to mint and trade digital Street NFTs, which can then be combined into Collections. Completed and staked Collections have additional value as they generate yield that is paid out to the owner. Using state-of-the-art security features, DecentWorld also stands for trust and transparency in the blockchain industry.
To fully explore our metaverse, please visit www.decentworld.com.
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