An avatar is a representative that acts for you in a digital environment. They can be motionless images, like your profile picture on Facebook or they can move, like the characters in your favorite 3D game.
The current iteration of the Internet is known as Web 2.0, and its icons don’t do much other than act as a placeholder so that people know it’s you. In contrast, metaverse avatars can talk to each other, wander around, and perform all sorts of tasks, and you can watch them happen in beautifully realized 3D.
Avatars are like personal brand marks, which helps to explain why some corporate brands have started to include digital avatars in their marketing. Not only that, but they are also using virtual influencers. These are avatars that represent their brands and interact with audiences